It is 9.40 on a Sunday evening and someone in Leeds wants to know if the navy jumper comes in a medium. You will see the message on Monday at about half nine, after the first coffee. By then she has bought one somewhere else.
That is the shape of most shop messages. Sizing, shipping, returns, is it in stock. The answers are already written down. They sit on your product pages, your delivery page and your returns policy. Nobody reads them, so they ask.
The chatbot is given exactly those pages and nothing else. It reads your product descriptions, your size guide, your delivery times and your returns policy, and it answers from them. If the answer is not on your site it says so and hands the message to you, with the customer's name and question in one email. It does not guess. A bot that invents a delivery date is worse than no bot.
Order status is the one question it has to look up rather than read. It asks Shopify or WooCommerce for the order by email address or order number and reports back what the shop knows. Dispatched Tuesday, Royal Mail Tracked 48, here is the tracking link. No login needed on your side.
It runs in three places at once. The chat box on your site, your WhatsApp Business number and your Instagram DMs. Same answers in each, and one log. You can read every conversation in a Google Sheet the next morning and see what people are actually asking. If a third of the questions are about whether a gift box is included, that is a line missing from the product page.
Nothing changes on your side when you edit a product page. The bot reads the live page, so the new price or the new size chart is what it uses from that moment.
This is the kind of thing we build. It runs in your own accounts, your Shopify, your WhatsApp, your Instagram. How many of last week's messages could have been answered from a page you already wrote?