ANDLANE v2.1

↳ marketing · service

Content, social posts and email — generated, scheduled, sent.

From idea to scheduled in 10 minutes. We generate the posts, the captions, the email teasers — you approve and ship.

Book your free 15-min call See pricing →

Overview

Why automate this, exactly?

Small business owners universally hate two things: that their last social post was three weeks ago, and that they don't have time to fix it. Marketing isn't usually the issue — capacity is. Andlane builds content systems that take a single weekly brief (your services, your news, your offers, your tone) and generate a full week of platform-specific social posts, email teasers, and on-brand captions across Instagram, Facebook, LinkedIn, TikTok and email. You spend 10 minutes a week approving them in a queue, the rest runs itself. We also build review aggregation that pulls Google, Trustpilot and Facebook reviews into a single feed with sentiment flagging, so you spot the unhappy customer before they leave a public 1-star — and triggered email campaigns that fire based on customer behaviour (lead signed up, hadn't opened in 30 days, just bought) instead of arbitrary calendar dates.

What we'll build

Four pieces that work together.

Each one is useful on its own. Stacked, they remove a category of work from your week entirely.

build
01 / piece

Weekly social post generator

One brief in, a week's worth of platform-tailored posts out — Instagram captions, LinkedIn copy, TikTok hooks, Facebook updates. Hashtags, CTAs, and image suggestions included. Queued for one-tap approval.

build
02 / piece

Triggered email campaigns

Behaviour-based email flows: welcome sequences for new leads, re-engagement for cold contacts, post-purchase upsells, abandoned cart recovery. Built in Mailchimp, Klaviyo, Brevo, or your preferred ESP.

build
03 / piece

Review aggregation & sentiment

Pulls Google Business, Trustpilot, Facebook, and platform-specific reviews into one daily digest. Negative sentiment gets flagged immediately so you can respond before reviews go public or escalate.

build
04 / piece

Brand-trained content engine

We train the system on your existing best-performing content — your top posts, your highest-engagement emails — so generated drafts sound like you wrote them on a good day.

In practice

What it looks like in a real business.

A real-world scenario ↘

Priya runs a three-location pilates studio across north London. Posting to Instagram had been 'something we'll do tomorrow' for over six months. We built her a system that pulls the next week's class schedule, generates a mix of branded posts (Reels prompts, class announcements, member spotlights, motivational content), and queues them in Buffer for the right times. We also wired up an email teaser that goes out to her mailing list every Sunday evening — generated from the same week's schedule. Mondays are now 10 minutes of approval, that's it. Her bookings from social have doubled in the four months since.

Tools we plug into

Plays nice with the tools you already use.

If yours isn't on this list, ask — we can almost certainly work with it.

Instagram Facebook LinkedIn TikTok Buffer Later Hootsuite Mailchimp Klaviyo Brevo Google Reviews Trustpilot Canva

Common questions

About content & marketing automation.

Does it sound like AI wrote it?
Not if it's set up properly. We train the system on your existing best-performing posts — your tone, your phrases, your inside jokes — and you approve every post before it goes live. Most clients say the drafts need lighter edits than human-written ones.
Can I still approve everything before it posts?
Yes — that's the default. Everything queues in a draft state. You see a week's worth in 10 minutes, approve in batches, or edit individual posts. Auto-publishing is available if you want it but most small businesses prefer the approval gate.
What about Reels / TikTok video content?
We generate the hook, script, captions, and B-roll suggestions for short-form video. We don't film the video for you — that still needs your phone — but we eliminate the 'I don't know what to make' bottleneck.
Does it work with my email tool?
Probably. We integrate with Mailchimp, Klaviyo, Brevo (Sendinblue), Constant Contact, ActiveCampaign, HubSpot, ConvertKit, and most major ESPs. If you tell us what you use, we'll confirm fit on the audit call.
How much creative input do I still have?
As much as you want. We can be your full content team (you approve weekly), your content assistant (you write the brief, system fills it in), or your idea generator (system suggests, you write). Most clients land somewhere in the middle.
Ready when you are ↘

Start small. Start with a call.

Tell us what's slowing you down. We'll tell you, in plain English, whether and how we can automate it. Free, 15 minutes, no pitch.

  • Free 15-min call
  • £250 audit option
  • Fixed quotes
  • No long contracts
£250
audit · fixed · one-off
Book the audit → — or — Book a free 15-min call →